Golden Crest: How to organize the competition--some practical notes
Best of the web annual competition of towns, municipalities and regions The Golden Crest has been established in the Czech Republic in 1999. Since that time we can observe steady annual growth of the number of competitors (242 in year 2002) and also the attention of the public is growing (more than 3000 votes received). The competition has the real motivating power for the municipality representatives as well as their webmasters to compare the own online services with the best practices and to improve it.
The aim of this paper is to point out some expierences and practical advices gained during the four years of running the Golden Crest.
Prestigious Partners and Sponsors
The most respected the best of the web competition need to and can attract prestigious partners. The competition could be announced by your Ministry of informatics or your Association of towns. Do not hesitate to offer the cooperation to the most reputable personalities as ministers, famous politicians, well known journalist and top persons of relevant associations. You need to appoint the following authorities:
Special care should be focused on the jury. We use to appoint:
Keep up regular contact with competition bodies per e-mail newsletter during the competition time.
Try to find sponsors for valuable prices. Digital cameras or software are examples of suitable prices.
The key factor of being long term successfull and to gain broad attention of even small willages is the transparency of evaluation. The competition should be open as much as possible. All evaluations both relating to the nomination and the election of the finalists should be published on the net including all details up to the level of individual points granted by individual evaluators. We have also made good experience with participation of the competitors themselfs in the evaluation (see Rules, par. 5). Despite lots of competitor's work involved, this usage is seen positively and the competition as such is perceived as objective.
You can use as an example the Rules applied in the Czech Republic. The competition is announced for the local government bodies and departments. The Golden Crest, the main prize of the competition, will be awarded to the winners of the following three categories:
In the first year of your own Golden Crest it is recommended to start with just two categories: towns and municipalities or even only one common category.
Modify your procedure of evaluation according to the expected number of competitors. If you expect up to 30-–50 municipalities engaged, the nomination tier is not necessary. Nominations prevent the jury being overloaded. The evaluation in the Czech competition with 242 competitors (year 2002, 105 towns, 107 villages and 30 assocciations) has relative complex procedure in the form of the nomination and subsequent selection of the finalists and winners in each category.
The nominees are identified by three groups of evaluators:
Thus 11 competitors are to be nominated in each category (i.e. 3 × 11 = 33 competitors in total). The specialist jury shall elect three finalists and one winner in each category out of all the nominated competitors.
Detailed rules, members of competition bodies and news should be published on the contest web site.
The evaluation takes into consideration three criteria:
The main prize will be awarded to the competitor whose web site got the highest number of points for the three criteria. Individual criteria will have the same weight for the final evaluation. The specialist jury may award an additional Special Award of the Specialist Jury or the award called the Most Popular Pages.
The subject-matter of the competition will be the competitors’ home page, whereas all the web pages related to an Internet presentation will be voted on as a whole web site.
Each step of evaluation takes up its specific time. Take into your consideration the Czech scheduling scheme of the Golden Crest 2002.
Price Giving Ceremony
Cooperate with some popular eGovernment Conference in your country. The Golden Crest gives an attractive dimension to the conference. Consider following check list:
If you call out only the winners (first places) at the Ceremony, do not forget to sensitive communicate with all the finalists. We organize a Finalists meeting just before the Ceremony, for example. We call out the 2nd and the 3rd place there.
Good Luck with your own Golden Crest!
The aim of this competition is to encourage the use of the Internet for provision of information by the local government bodies and departments and online presentation of towns and municipalities in support of their further development. Establishing the Golden Crest competition in your country would be a visible step toward the eGovernment principles.
Keep us in touch! Winners of your competition could be honoured in EuroCrest Award announced by the Golden Crest Association in the cooperation with the European Commission and with European IT networks.
Good Luck with your own Golden Crest!
The Golden Crest Association--Triada, Ltd.